AI Search and GEO: How to Be Visible in the Next Generation of Search

Date: March 10
Time: 8:00-9:00 AM
Location: Ivar Stockholm, Västra Trädgårdsgatan 15
Breakfast served from 7:30 AM
RSVP by March 6 at Register here

HOW DOES YOUR BRAND SHOW UP WHEN PEOPLE NO LONGER JUST GOOGLE, BUT ASK AI?

While SEO has long been about optimizing for ranking in search results, AI search is increasingly about being chosen, understood, and cited in AI-generated answers.

During this breakfast lecture, Holy Comm's Head of Growth Miranda Karlsson Lundqvist and CCO Carolina Lagerwall will guide you through how visibility is changing in step with AI-driven search behaviors.

During the lecture, they will cover:

- What AI search is and how search behavior is changing right now
- What actually distinguishes SEO from AI search, and why both are needed
- How to create content that both search engines and people like
- Why brand is the "new black"

Participants will gain concrete examples, working methods, and tools that can be put into practice immediately.

A lecture for anyone who wants to understand where search is heading, and how to build a brand that AI wants to highlight.